Cold Emailing Or Cold Calling Which Is Better?

Are you thinking whether to cold call or cold email prospects? You have come to the right place. In this article, I will show you which is better: cold calling vs cold emailing, read till the end.

But first, let’s find out what cold emailing and cold calling are for those who are new to the topics.

What is Cold Calling?

To give a simple definition, cold calls are a form of cold outreach in which you make a sales phone call to a business owner who doesn’t know you beforehand at all in an attempt to convert him or her into your client with your offer.

How To Cold Call Effectively?

Note: I personally don’t recommend you to cold call and rather you use cold email as your outreach method. Continue reading in the cold email section below for more on this.

Here is a great video by Dan Lok who explains why you should totally avoid cold calling very well.

But if you have to absolutely do this, then here are some tips that worked for me.

Prospecting via making cold phone calls can work well if you know what you are doing without sounding salesy and pushy because nobody likes being sold to.

Remember that because this is an unsolicited call (you have no prior relationship with the prospect), you are trying to establish trust with the prospect in a short period of time during the phone conversation.

So you will need to keep your message personalized to the prospect and provide value by identifying the prospect’s pain points and how your solution is able to help solve that pain point for your prospect.

Doing so immediately puts you in an advantageous spot and gives you a unique selling point as you separate yourself from other generic salespersons in the market due to the value you put forth to your prospects.

What is Cold Emailing?

Similar to cold calling, sending cold emails is also one form of cold outreach to prospects which is also unsolicited.

Sending cold emails is simply sending emails to prospects who don’t know you at all and the purpose is to get them to know the offer you have for them and make them interested in your offer.

However, the main difference here is that sending cold emails is not intimidating compared to making cold calls.

By sending cold emails to your prospects, you are also conveying the same message to them as you would with cold calls since every business owners check their email inbox several times a day.

How To Cold Email Effectively?

Cold emails work like a charm to get your prospects to open up your first email if you know what you are doing.

Keep things light-hearted and informal

When writing cold emails, keep the tone and language of the message informal and light-hearted as if you are writing to your good friend.

Avoid sounding salesy and formal in your approach, otherwise, you’ll trigger your prospects’ defense mechanism straightaway. Remember, no one loves being sold to, so don’t sound like a salesperson in your email marketing approach.

Personalization

In order to achieve a high open-rate, you need to craft your emails such that they are personalized to the individual prospects instead of sending mass generic email blasts.

Subject Title

In the case of creating a subject title that gets high open-rates, keep your subject title as short and vague as possible.

Make it like a simple question, for example, “Did you know this?”, “Quick question for you”, and “Are you aware of this?”

This piques curiosity which leads to high open-rates. This is the first step to ensure your emails get opened. It’s extremely crucial not to get this step wrong.

Greeting Line

Instead of saying “Hi there,” you can personalize by saying “Hi {name of business} or {name}”.

This makes your prospects feel that they are being approached by a real person with value as opposed to reading an email created by a robot (usually associated with spam). And they are highly likely to respond as a result.

Keep Things Nonintimidating

In order to encourage your prospect to read your email towards the end, stick to the following rules:

  • Do NOT write more than 5 sentences/paragraphs in your first cold email.
  • Each sentence should be on its own paragraph.
  • There should be 1 specific call to action (CTA) to get the prospect to micro commit.
  • Be polite and friendly as if you’re emailing a good friend.
  • Don’t be salesy, don’t talk about how great your business, company or product is.
  • Don’t start your email with clingy greetings like “Greetings Sir!”, “Good Day Madam!”, “How’re you doing?”, etc you get that.

A Perfect Example Of How It’s Done

Get Straight To The Point

Do not ramble on and on about how good your company is, how great of a business person you are and don’t sell immediately.

No one cares and your prospects don’t too.

The focus of your emails should be 100% on the prospects and NOT you.

Remember, don’t sell during the first contact, instead get them to engage with you by replying. It’s just like dating.

Be straightforward in your approach and tell them why you are emailing them straight away.

For example, this is a perfect cold email template to use.

 

“Hi {name/business name},

I was doing market research in your industry and noticed that your business is lacking XXX.

This is causing your business to lose customers as a result.

Would you be the right person to talk to about this?

P.S. Could you help forward to the right person if you aren’t? Thanks.”

Getting Past The Gatekeeper Examples That Work On The Phone

I have 3 ways to help you beat the gatekeeper and their objections.

Method 1, noticed I included a P.S. above which tells the gatekeeper to kindly forward the email to the owner or decision-maker.

Another way to do this would be to immediately call up the business/company hotline after a few hours of sending the email and tell the gatekeeper you’re following up with the owner to see if he has read the important email that affects his business/company sales you just sent.

The 2nd method works better than the first, give it a try!

Here’s the 3rd way to bypass the gatekeeper, which I call the smart way.

I would use an email automation software like Scope Leads which tracks when emails are being opened by the prospect.

And I would give the owner a call 1 minute after the software says the email is opened, that is if you have the owner’s number of course.

Otherwise, you can also try your luck by dialing the business hotline and see if it’s the owner who picks up the call.

If its the gatekeeper, then tell him or her the same thing that’s taught in method two above, and you’ll most likely be directed to the owner or decision-maker.

Those are 3 simple and proven methods that work to bypass gatekeepers and their objections, try out all 3 methods and see if it works for you.

If you want to do email prospecting at scale, you need to get your hands on ScopeLeads. It’s a huge time saver thanks to its automation and tracking. Read my review here.

Follow Up

Now that you’ve sent the first email above, you should follow up with a phone call for faster result. Otherwise, wait for a day or two, before you send a follow-up email that says the following if they didn’t reply.

Sending A Follow Up Email Sample After No Response

“Hi {name/business name},

I just wanted to check if you received my previous email.

P.S. Could you help forward to the right person if you aren’t? Thanks.”

 

And here’s what to say if they replied saying they’re interested in solving that problem.

Sample Follow Up Email To Prospective Client

“Hi {name/business name},

I can definitely help you with that.

When will be a good time for us to discuss more on the phone?

 

Basically, you want to get them to commit to taking a specific small nonintimidating action. I repeat just 1 small action not more than 1.

Each email you sent out to prospects should have a specific small action step for the prospect to actively commit to.

Who Should Cold Call?

Cold calling is suitable for the experienced cold callers and also those who don’t have the budget to generate warm leads.

Since cold calling is a free outreach method, anybody is suitable for cold calling. Though I personally recommend you to send cold emails instead.

Who Should Cold Email?

Similarly, it is free and suitable for those who don’t have a budget to attract warm leads. I recommend you to start with cold email prospecting as your outreach method whether you’re new to digital marketing or an experienced cold caller.

Why not make your life easier by sending out a couple of emails to prospects and make them interested in your offer then follow up with a call to close them?

Doing that will take the anxiety and fear out of yourself.

Pros And Cons Of Cold Calls

Pros

  • Helps develop courage in you
  • Allows you to control the flow of the conversation and close prospects faster if you’re really good at this
  • Prospects trust you more due to voice communication

Cons

  • Can be intimidating and uncomfortable
  • Can burn leads fast if you aren’t experienced or good at this
  • Requires persuasion skills
  • Requires much time and practice to learn this skill
  • Not suitable for introverts
  • Unscalable
  • Prospects annoyed by other call spammers

Pros And Cons Of Cold Emails

Pros

  • Feels great unlike having to cold call prospects
  • Scalable with SaaS email automation software like ScopeLeads
  • Easily piques the interest of prospects
  • Minimal learning curve required, just use email templates
  • Get past gatekeeper easily if you have the business owner’s email address or use it as an excuse to speak to the owner

Cons

  • Prospects frustrated by other email spammers
  • Backfires and tarnishes your reputation if you literally just copy and paste the exact email template without tweaking to make it unique to yourself.
  • Requires basic copywriting skills.
  • Takes longer to close prospects if you don’t follow up with calls
  • Lacks trust unless you follow up with calls
  • Requires you to invest in automation tools

Cold Emails Vs Cold Calls Comparison

I prefer emails over calls but why not combine them into this method: send emails first, then call up the business and say this to get past the gatekeeper you just send an email to the owner and wants to check if he or she has read it or not, it’s incredibly urgent.

Conclusion: Is It Better To Call Or Email A Prospect?

In conclusion, I personally prefer and recommend everyone to send cold emails over making cold calls to prospects especially if you are new.

I personally use a method to automatically find and outreach prospects within 10 minutes or less. It removes the need for you to cold call prospects thus saving you from awkwardness, anxiety, and fear due to cold calling.

My method leverages the power of sending personalized cold email sequences to prospects which gives you a foot in the door with them before you follow up with a warm call to increase the chances of closing the deal.

You will convert more leads into clients if you are already doing well with cold calls using this particular method. Find out more about the method by clicking on the button below.