If you’re thinking about “How do you introduce yourself in a cold email?“. Then you’re in the right place.
Here’s the introduction I normally do for my cold emails.
I was doing a market research in your industry and noticed you are lacking ABC.
This is causing you to lose businesses.
I’m with XXX company and we help many businesses like yours fix that.
Note: I don’t overdo it because the focus of a cold email is about the prospect, not you nor your company.
The bolded sentence above is the intro.
Again, you don’t want to overdo it.
Imagine getting an email from someone unknown pitching about how “great” their company is.
It’s a HUGE turn-off.
Want to learn more about writing effective cold emails? Read this.