Are you searching for the answer to “how many cold calls to make an appointment?”.
If so, you’re in the right place.
I’m a pessimist when it comes to conversion rate.
So, if you’re good or experienced at cold calling, your conversion rate should be 10%.
If you’re new or still gaining experience, your conversion rate should be 1%.
So at 10%, you’ll need to make 10 calls to get 1 appointment.
Whereas at 1%, you’ll need to make 100 calls to get 1 appointment.
As you can see sales is a numbers game after all.
The more calls you make, the higher the chances of converting prospects into booking an appointment with you.
Now, my rate of conversion may not be applicable to every niche or industry out there and there are other variables as well like the offer or product you are selling.
If the offer or product you are selling is great then your rate of conversion will be significantly higher as prospects will be more eager to see a live demo and thus book an appointment with you.
As I have mentioned earlier that sales is a numbers game, so you need to have more leads to call.
Luckily, I discovered a better way to outreach prospects at scale instead of calling them up.
It’s called cold emailing if you haven’t heard about it yet.
It makes your cold calls warmer because you now have a reason to call up your prospects because you’ve just sent a cold email to them.
And this technique alone can help you get past the gatekeeper or receptionist easily.
I have tried this technique personally and it worked great for me.
Here is an article that I wrote about cold emailing vs cold calling for lead acquisition.
If you are serious about prospecting, you don’t want to miss that.