If you are looking to get more business to business (B2B) sales leads online then you have come to the right place.
In this article, I will show you one of the easiest ways to find free quality B2B clients for your company without cold calling.
What Is B2B Lead Generation?
You may or may not already know what B2B lead generation is about, so for the benefit of the doubt, let’s first understand what it is all about.
To put it simply, lead generation for B2B is the process of finding business leads for a business so the sales team can follow up with those leads. And there are many ways to go about doing this.
So How Do I Get More B2B Clients?
Now that you know what B2B lead gen is, you may be thinking to yourself, great I already know what that is so what’s the way to do this?
Here comes my method that is free and doesn’t require cold calling and it’s suitable for everybody even for beginners.
Google + Cold Email Method
Prospecting B2B Leads On Google
My method is all about getting free B2B leads by Googling the industry and location I’m interested in. For example, I would Google “divorce lawyer new york”.
You will then see a list of websites returned by Google and if you click on each website, you can find the businesses’ email and phone number for you to contact them.
I would compile the businesses’ email and phone number onto a spreadsheet and that will be my list of b2b contacts.
I would, later on, send a personalized cold email to each contact from my business email address.
As you can see this method works, but is very time consuming and hard to scale.
There is a fantastic solution that automates the processes which I will share with you at the bottom of this page.
When writing the cold email, I will keep everything under 6 sentences and make it personalized to what I can offer to them.
Remember to familiarize yourself with the GDRP and CAN-SPAM Act for cold emailing.
Remember, when writing cold emails, it is important to be concise and straight to the point without sounding salesy.
The email should address the agenda, and make it about them and not you.
Don’t start off the email with cringy and cliche greetings like “Good day sir”.
Following Up With Emails
Once the emails are sent out, I will follow up with the leads by sending out follow up emails 2 days after the first email to each lead individually if they haven’t responded to my previous emails.
I usually follow up 4-5 times before I give up on the lead completely.
Following Up With A Warmer Call For A Higher Success Rate
Alternatively, you can also follow-up with a warmer phone call (not really a warm call this case) because you now have a reason to contact them after sending that cold email.
However, you are only allowed to call prospects from the United States between 8 am – 9 pm every day due to the “The Telemarketing Sales Rule” set by the FEDERAL TRADE COMMISSION CONSUMER INFORMATION unless you are given permission by the other party.
You will have to do your own research if you’re prospects are outside of the US.
During the conversation just say you’re calling because of the email you sent earlier and ask if they have looked it yet.
This approach feels much better than using just the cold call approach as it removes any anxiety or awkwardness associated with cold calling.
This puts you in a much better positioning to nail that foot-in-the-door opportunity.
By following-up with a warmer call, you are ensuring a higher success rate of turning them into a client which is what I recommend personally, although I have stopped doing it completely these days due to the inbound leads I’m getting with Search Engine Optimization.
Execute This Method At Scale With Automation
The above method works very well in generating B2B leads and is free but the only downside to that is it takes a few hours to compile those leads, create and send them personalized emails and follow up with them afterward.
As mentioned earlier, I’ll share with you a fantastic way to scale this method by dramatically reducing your work time from a few hours to 15 minutes.
It’s a software as a service (SaaS) called ScopeLeads.
I have an article on how ScopeLeads work from start to finish to automate the manual process. It’s a huge time saver!
Read my full disclosure review of it here.