It takes a lot of tools to make a business run effectively.
As a business owner, you want these tools to run as smoothly as possible.
One of the tools every online business needs to be successful, but which is often overlooked, is email marketing.
With an email marketing solution, your business can reach a larger audience while building and maintaining a relationship with your customers.
Why Does My Business Need an Email Marketing Solution?
Whether you’re running a small business or a large corporation, an email marketing solution is critical to growing your numbers across the board.
At every level, having a smooth-running email marketing software ensures that the ins-and-outs of your business are running efficiently.
From the start, a retail business may rely on email marketing to communicate with their users to send receipts, purchase confirmations, or promotional offers.
Businesses that provide services may use emails as a means of increasing their traffic and driving sales to their company.
It’s also a tool for offering solid customer support, a place where your clients can quickly and easily reach you with any questions.
Almost all modern-day websites from blogs to e-commerce businesses use email marketing (or registration forms) where users can subscribe or sign up to receive notifications from the owner.
Whatever your business does, chances are you’ll need an email marketing solution to be successful.
In this review, we’ll be covering Mailjet and the features they offer to grow your business and help you to engage with customers.
What is Mailjet?
Mailjet is an all-in-one email marketing software that allows you to easily create and send transactional, marketing, and promotional emails.
With Mailjet, you no longer need multiple services to manage email marketing.
In fact, Mailjet makes it easier than ever to grow your audience with their all-in-one platform.
Unlike other email marketing tools, Mailjet is your one and done stop to effectively reaching and growing your audience.
The best part? It’s ridiculously easy to use.
Mailjet is extremely user-friendly and requires no coding or prior technical knowledge to utilize their service.
The simplistic layout makes it easy to use and quickly understand.
A plus for those who are just getting their business started or are looking for a straight-forward no-hassle software.
Thousands of brands use Mailjet to manage their emails and marketing every single day.
Their clientele includes huge companies including Disney and Microsoft just to name a few.
Here are some of the key features offered by Mailjet’s email marketing software that we will be covering:
- Email Builder- drag and drop features allow you to easily create stunning responsive emails in seconds
- Real-Time Collaboration- work together with your team members in real-time while designing your email template
- API Solution- Mailjet allows you to start sending emails immediately using your current configuration
- Free SMTP Server- easily integrates with any system to send your emails faster and alerts you of any delivery issues
- Email Statistics- Mailjet uses automatic tracking links which bring you real-time analytics and performance reports
- Email Segmentation- send relevant content to different customers based on their interests
Easy Email Customisation
With Mailjet, you don’t need programming skills to create a beautiful newsletter for your audience.
Mailjet’s drag-and-drop feature makes it easy to quickly customize responsive emails.
Build an engaging newsletter from scratch in minutes with a simple block layout.
Or, select from one of their pre-made professional templates and customize it to your needs.
They have a huge selection of transactional, marketing, and e-commerce templates in their gallery to choose from.
Beyond building that perfect email, Mailjet helps you create a stand out registration form for attracting subscribers.
Registration forms are often one of the first things a user sees when visiting your site.
They usually appear either as a widget built directly into a page or as a pop up on the screen.
Registration forms allow the site owner to grow their mailing list which then lets them grow and interact with their audience.
This is especially important to growing a business in the beginning and finding clients.
However often times website users will overlook a basic sign-up form if it doesn’t stand out or gets overwhelmed by the rest of the site.
With ultimate customizability and endless options, you can easily create an inviting registration form that seamlessly fits the theme or appearance of your site.
Having a quality registration form will not only help you to grow your audience, but it also keeps your content relatable to your existing clientele by keeping them updated on your current promotions or projects.
Before sending your email, you can use the Passport feature to preview your letter across different devices.
Testing features allow you to see how your email responds on different devices (phones, tablets, computers) before sending it out to your clients.
You can also use A/B testing in your emails you send out.
Mailjet lets you send up to ten different versions of a newsletter at once.
This allows you to send emails with different titles or layouts and test to see which ones subscribers engage with the most.
This can greatly help you to see which methods work with your clients and increase your conversion rates over time.
Mailjet makes teamwork stress-free.
Collaborate with your team in real-time on email newsletters or marketing campaigns.
This lets you save time waiting for responses from team members.
Mailjet helps businesses work better together and be more productive.
You can assign roles for projects and grant access to selected employees to join your collaboration.
You can adversely lock sections of a project you wish not to be changed.
You can even see a log of member activity and contributions for each project.
Even the style or content can be locked for a template so it aligns with your brand.
Managers can restrict projects so users can’t publish them without first being reviewed by management.
By linking sections, you can update several sections on multiple projects at once with one click.
You can easily restore old versions of a template so no work is ever lost.
There is no limit to how many users you can invite to work on a project.
This is a huge benefit for larger companies or those with multiple locations domestically or worldwide.
Members can work and correspond with one another directly on the platform no matter their location globally.
Real-Time Performance Reports
Mailjet offers real-time analytics and email performance reports.
Get an all-in-one snapshot of your email data including how many people opened your email, the number of clicks you receive, as well as your page bounce rate.
By monitoring this data over time, you can come to understand your customers’ preferences and habits.
Track how many recipients opened and engaged with your email and learn what works best with your audience.
Using this data, you can create more personalized emails for every contact on your list.
After you’ve learned what your recipients respond best to, you can customize every newsletter to their preferences.
By using the data you collect in your email analytics reports, you can segment or divide your contact list based on consumer habits or criteria.
This allows you to specifically target a group of customers with more relevant content.
For example, you may notice there is a group of recipients with a large number of clicks that aren’t making purchases once they get to your website.
Segments allow you to select this group and send them a highly personalized newsletter to increase conversions and lure them with an offer to spend money at your business.
You can send out mass emails to subscribers based on age, gender, location, or a number of different interests.
Or say you have a group of recipients who open their emails at a certain time of day.
You can target this group by scheduling emails for this time of day to ensure the maximum amount of viewers are seeing and engaging with your newsletter.
You can also add a personal touch to marketing emails by including the user’s name at the beginning of the newsletter or in the email’s title.
This helps to create that personal relationship between you and the customer by showing them they’re more than just another number, they have a name!
It’s a good business practice and makes your clients feel valued.
With each email sent, you can gain deeper insights into recipient habits and better customize your email segments over time as you get to know your customers.
Mailjet lets you add as many segments as you like.
The more segments you add, the more specific you can be to reach a more targeted audience.
Data segmentation helps businesses send the most personalized letter to each individual customer with tailored content.
Research has shown that personalized messages can increase business revenue.
By creating a relationship with email readers, they’re more likely to convert into valued customers.
Free SMTP Server and API Service
Mailjet offers users their free SMTP server at no additional cost.
This server can easily be integrated with any program you’re currently using.
Their service is compatible with most programming languages, so you don’t have to learn a new one specific to their service.
Mailjet lets you use your favorite coding language when creating email campaigns.
You can quickly send out up to 15 million emails at a time with their high-capacity platform.
Their high-speed servers ensure your emails are sent within seconds, even at peak web traffic hours.
They will even notify you of any delivery errors.
Mailjet’s email API can be integrated seamlessly to start sending emails in less than five minutes.
Their ready-to-go libraries allow you to use any popular programming language you prefer.
Download Mailjet’s plugin to start sending emails from whatever platform you’re on.
Have any questions?
Mailjet’s dedicated API support team are knowledgable and ready to help you with any problems you might encounter.
Their staff are friendly and always willing to help, while their main goal is your long-term success using their email marketing software.
The answer is simple.
Unlike other email marketing solutions, Mailjet allows you to manage all of your campaigns, data, and contacts in one place while allowing you to easily collaborate with several team members at once in real-time.
Mailjet grows with your business, so you can scale projects hassle-free as your email marketing list grows.
Mailjet lets users schedule and automates emails.
You can have these emails automatically sent for a wide range of scenarios.
For example, a business may like to send their clients a confirmation letter after they sign up using the registration form.
A blogger may opt to send subscribers weekly newsletters highlighting their most popular posts.
A retail store may automatically send a customer a confirmation letter stating their order has been received and is being processed.
Automated emails allow you as a business to be more productive while passively engaging with followers.
Their deliverability support team helps users to optimize their emails and improve their reputation as senders.
This helps to ensure your email lands in a client’s main inbox as a priority message, and not in their spam folder.
Security for their clients is their highest priority, that’s why they are constantly conducting tests to ensure your businesses’ information stays protected.
They are a GDPR compliant email service provider and the first to be ISO 27001 certified.
In conclusion, Mailjet has something to offer everyone.
Whether you’re a blogger or a business owner, just starting out or at the top of your game, Mailjet has a plan to help you achieve your email marketing goals.
You can use Mailjet absolutely free and send up to 6000 emails per month (or 200 per day).
You can always upgrade to a higher volume plan as your audience grows.
Get Mailjet today and start growing your business and your audience. You can sign up for free here.
Go to our homepage for more awesome stuff.